Purpose of SEO

Internet marketing has become a vital necessity in the marketing plans for a business. SEO is an intrinsic part of all internet marketing campaigns. There are several benefits of using search engine optimization in an online marketing campaign. By using it, websites can be ranked well on search engines, traffic volume to websites can be increased and conversions can be made.

With passing time, the different practices in SEO is filtered and moderated to achieve more effective results. Since SEO handles many facets of online marketing and sales, it is important to evaluate what you want to achieve most out of your internet marketing campaign and direct search engine optimization practices towards achieving that goal.

Search engine rankings, relevant traffic generation and traffic conversion are the three typical purposes of an SEO campaign. While you want to achieve all these, you should give more weightage to one of them and focus on implementing it. For example, if you are a business owner attempting to sell your product or service online, you need rankings only to make a presence, what matters most for you is sales. In such a situation, you need to focus on having appealing content on your website rather than a fancy design. The relevancy of traffic becomes more important than the volume of traffic. Also, in your case, the page rank of your website should not matter much.

In contrast to the above example, a reputed educational institution that is using the website to make an authoritative online presence needs to use SEO for good ranking, should give importance to traffic volume, have a good looking website design and a high page rank. As we can see, the SEO needs differ across different clients. The purpose of using search engine optimization should be realized before the campaign is begins.